Direct Selling Association Recognizes USANA for Ethical Business Practices for the 5th Consecutive Year

Direct Selling Association Recognizes USANA for Ethical Business Practices for the 5th Consecutive Year

For the fifth consecutive year, USANA Health Sciences has been recognized as one of 52 dedicated Direct Selling Association (DSA) member companies to take part in the 2014 DSA Code of Ethics Communication Initiative. While participation in the program is optional for DSA member companies, doing so demonstrates USANA’s dedication to promote and embody the industry Code of Ethics.

“It’s an honor to be a member of the DSA Code of Ethics, and we take that responsibility seriously,” said Kevin Guest, president of USANA. “Participation in this initiative allows us to properly educate the public about the direct selling industry and continue to hold ourselves and other direct selling companies accountable to high ethical standards.”

Created in 2008, the initiative recognizes member companies that go above and beyond in their efforts to promote awareness of the code by fulfilling the necessary criteria and adhering to ethical business practices within direct sales.

Topping the list of assurances, the DSA Code of Ethics ensures that member companies will not make any statements or promises that may mislead either consumers or prospective sales people. The association recognizes that pyramid schemes are illegal, and companies operating such structures are not permitted to be members of the DSA.

“Achieving this honorable distinction for the fifth consecutive year is a testament to the way USANA does its business of providing good health among our customers,” says USANA Philippines general manager Aurora “Duday” Gaston. “Ultimately, this serves as an inspiration to our team to always complement our high-quality products with business practices that uphold the same brand of integrity, credibility, and ethical standards.”

For more information about USANA’s products and company, visit


Founded in 1992, USANA Health Sciences (NYSE: USNA) is a U.S.-based nutritional company that manufactures high-quality supplements and personal care, energy and weight-management products in its FDA-registered facility in Salt Lake City. USANA’s products, tested by NSF International and used by more than 600 professional athletes, are developed by the company’s award-winning team of scientists and sold directly to Preferred Customers and Associates in 18 international markets.

USANA is the No. 1 Rated Brand in Direct Sales Based on Customer Satisfaction in’s 2013 Survey of Vitamin and Supplement Users. Named one of Outside magazine’s “Best Places to Work” for four consecutive years, USANA has received more than 100 state, national and international accolades, including Utah Best of State, Stevie Awards, Australian Business Awards, NutriSearch Editor’s Choice and others. Learn more about USANA ( and the USANA True Health Foundation (, stay current with the official USANA blog (, like us on the USANA Facebook page (, or follow USANA on Twitter (@USANAinc).

Editorial contact:

Aurora “Duday” Gaston                       Sheila Rada
USANA Health Sciences                     Dominguez Marketing Communications, Inc.
8584501                                                   +63 918 9020 722 / 897 7088