Meet Our Key People
We are composed of driven, committed, and highly-trained professionals in the PR industry whose common desire is to provide excellent service and value for money.
Aside from creating and executing vibrant and proactive communication programs, our strengths also lie in client-servicing and media relations that transcend the business level. We firmly believe that in order to succeed in the highly-competitive business world, you have to be heard, understood, and appreciated.
With Dominguez’ more than 20 years of public relations experience, you can be assured of business communications that produces results.
President & CEO
MEL DOMINGUEZ is at the helm of the agency as President and CEO. Started the agency in 1995 and with over two decades of experience, Mel has become a prominent and well-respected figure in the public relations profession; with honed and in-depth expertise through extensive trainings acquired here and abroad.
CHRISTINE DOMINGUEZ is the company’s Creative Director. Graduated from the University of Santo Tomas with the degree in Fine Arts Advertising and worked with various advertising agencies in the past years, she has evolved to a well disciplined and result-oriented designer that she is now. Committed to bring up-to-date and effective designs, she is a great asset to the company. Driven by her passion in uplifting the clients’ image, she possesses a tireless effort in the design aspects the company is required of.
IDEL ESAGUNDE is the agency’s Operations Manager. She oversees the agency’s human capital and strategic development. She has over 20 years experience in human resources management in the IT and Manufacturing services industry. She likewise doubles as an account manager for the agency.
JUSTINE AGNES BONILLA
Senior Account Manager
JUSTINE AGNES BONILLA serves as a Senior Account Manager for the agency. She brings with her combined and honed experience in journalism and public relations. She was a reporter for three years at ChannelWorld Philippines before crossing over to public relations, which she has now been practicing for the last 13 years. She has since handled key clients including Apple, Jabra, Siemens, Canon, IPVG Corp. and EMC.
FRANCIS CHRISTIAN LUBAG
FRANCIS CHRISTIAN LUBAG has an expansive PR experience in both corporate and consumer segments including Autodesk Inc., Maxicare, travelmob, Sun Cellular and X-Play among others. Aside from his PR work, he also writes professionally as a regular features contributor for Talk Talk Tilaok and as an occasional theater critic for ClicktheCity.com
SHEILA RADA is the Account Director and one of the longest tenured members of the team. She oversees the training of the PR team, handles several of the firm’s key accounts like Dell, NetSuite, NEC, USANA, to name a few. She also lends her expertise in the field of photography and audio-visual communications. She is graduate of AB Communications from the University of the Philippines, Diliman.