A Public Relations Firm’s thoughts and insights on the latest industry news and trends – from PR, marketing, and business to pop culture, entertainment, and social media.
The Philippine Cooperative Chamber to strengthen SMEs and cooperative enterprises
Although they represent 99 percent of businesses in the country, small and medium-sized businesses (SMEs) continue to face enormous obstacles in the areas of sustainability, technology, and capital. The Philippine Cooperative Chamber (PCC), or Co-op...
How PR practitioners should navigate the unknown
There are several things that come to mind when they hear the word “unknown”. Some may think of the word “unfamiliar” or “mysterious”. While others may remember the queen of Arendelle who possesses magical powers that allow her to create ice and belts the song...
Media and PR Training for Corporate Leaders, Public Figures
In today's online world, where every word and action can be amplified across social media and other platforms, influencers, content creators, corporate representatives, and public figures now consider media and public relations (PR) training, and professional guidance...
Effective Press Release Writing: Tips for Grabbing Media Attention
Writing effective press releases is essential for capturing the attention of journalists and media outlets. Effective press release writing involves crafting compelling headlines, structuring your content strategically, and distributing it wisely. This step-by-step...
The Art of Providing Valuable Content to Journalists
Cultivating and maintaining positive relationships with media professionals is crucial for effective public relations. Providing valuable content to journalists is a key component in this process, leading to increased visibility, credibility, and opportunities for...
Step-by-Step Guide to Successful Public Relations Media Campaign
In today’s competitive market, effective public relations (PR) can make or break a business. A well-executed PR media campaign in the Philippines can boost brand awareness, drive sales, and build a strong reputation. At Dominguez Marketing Communications Inc., we...
Introduction to Media Relations: Build Brand Visibility and Trust
In the modern business landscape, media relations play an important role in shaping public perception, building brand reputation, and communicating effectively with diverse audiences. Media relations involve managing interactions between an organization and the media...
Caring for your employees comes first in a pandemic
Businesses should find measures in keeping their team members from harm’s way in a pandemic. That is, by keeping them safe in their homes.
Here are work from home apps that employees can rely on
Being able to work in your pajamas or in the comforts of your own home may sound like a dream, but due to the sudden lockdown, most of us will have to get used to our new normal—at least, for the time being. More companies are adapting the work from home scheme as the...