MANILA, Philippines 23 August 2018 – When something happens in the world, it happens on Twitter and hashtag has helped to let everyone know #WhatsHappening. Today marks the 11th birthday of the trending symbol that unites everyone on Twitter. For 11 years, Filipinos have been very creative in using hashtag that led to a lot of record-breaking hashtags that trended not only in the Philippines, but also around the world. With hashtag, even the people from far-flung areas are able to connect and share their own Twitter moments.
As we celebrate the 11th year of hashtag, check out how Filipinos have been using this symbol on Twitter.
Being a public platform, Twitter has been the best place to communicate your brand message to target audience real time and be part of the conversation. The conversations about these brands are driven by hashtags that led to a lot of people joining and Tweeting about it. Brands like Mcdonalds (@McDo_PH) and Coca-Cola (@CocaColaPH) are some of the brands who create unique hashtags to promote their campaigns on Twitter.
— McDo Philippines (@McDo_PH) March 19, 2018
— bp ?? .? ?? (@valenzuelabp) December 9, 2017
From Tweeting reactions on the latest episode of teleseryes, counting down to movie premieres and sharing movie reviews, to sharing memorable concerts moments,; hashtag has been the powerful symbol that unites all fans to express their love and support for their idols.
From love teams to Kpop groups, Filipinos have always dominated the Twitterverse with specific hashtags to express love and support (sometimes also feedback) to their idols. No wonder Filipinos got a world record for the phenomenal #AlDubEBTamangPanahon with a total of 41 million Tweets back in 2015.
Maraming salamat Dabarkads at AlDub Nation sa suporta at pagmamahal! Grabe kayo! God bless us all!!! #AIDubEBTamangPanahon
— Maine Mendoza (@mainedcm) October 24, 2015
PH-ARMY’s ocean through the years. pic.twitter.com/Vrqd4LEn6W
— TAEKOOK PH (@TAEKOOK__PHL) July 30, 2017
Twitter has always been a significant part in Philippines’ entertainment scene. The official hashtags for concerts have helped Filipinos to share and remember their favorite moments in these memorable events. It also helps #TeamBahay and #TeamLabas to experience the concert thrills real time.
— aariiaa?Soondingiee (@alluvjiirna) April 28, 2018
— Archie Carrasco (@archie_carrasco) February 9, 2018
Aside from concerts, everyone will always be updated on the upcoming movies as fans set countdowns until the premiere with the use of hashtags to support their favorite artists like JaDine’s #NeverNotLoveYou and the upcoming KathNiel movie #TheHowsOfUs. Twitter is also the personal blog of Filipinos as they share personal movie reviews and opinions that leave others curious, while also encouraging them to watch the movies like in the recent #Cinemalaya2018 festival.
— ARA ? (@lukatisalona) April 9, 2018
— Erika Donaire (@eeriikaadnr) August 10, 2018
From pilot episodes to finale, Filipinos will never forget to support and share their moments about their favorite shows and teleseryes on Twitter. Official hashtags for shows and teleserye episodes has become a norm in the entertainment industry which helps people see and join the conversation, especially if you missed some of the episodes.
The Imperator. Under his stiff and eerie exterior is an intention for the safety of human race.
— DJP Global (@DJPGlobalOFC) March 2, 2018
Bigla ako naka relate kay Victor bilang isang OFW.
Yung makapag provide ka lang sa family kahit halos wala na matira syo minsan.
Basta sila masaya masaya ka na din. #VictorMagtanggolAngSimula
— Jayson Floresca (@jaysondmx) July 30, 2018
For National News and Updates
People have utilized the use of Hashtag to easily update the public on What’s Happening around the country. Media organizations has also actively use the platform for real-time news and updates.
Traffic is a usual problem in the Philippines, and unified hashtags have been created to provide real-time traffic updates. The use of hashtag has also encouraged Filipinos to share sentiments of some important topics like the recent High-Occupancy Vehicle scheme, Grab-Uber crisis, etc.
— SKYWAY SOMCO (@SkywaySOMCO) August 20, 2018
Filipinos are always involved in conversation about politics and the use of hashtags has united them in sharing views and opinions towards the recent news and updates about the government. Hashtags are also used in national events, especially when it is necessary for nationwide awareness, like the #PHElections and the annual State of the Nation Address of the President (#SONA2018).
— Michael Mabanag (@19mikko) May 8, 2016
while shooting our docu inside the jail earlier, i asked one of the inmates regarding his thoughts on duterte’s #SONA2018. his response:
“Wala akong maintindihan; puro English.” pic.twitter.com/UOan6EvkQw
— maxicano (@fiddlehead_) July 23, 2018
As a tropical country that experiences a lot of typhoons in a year, real-time news and updates are very important when it comes to what people should prepare for evacuation, emergencies and disaster response. Unified hashtags for disaster response and updates have been very useful to inform the public on #WhatsHappening and what to do next. These hashtags also encourage people to help the organization who asks for assistance and immediate response to the needs of the people.
— AFP news agency (@AFP) December 24, 2017
Making use of my 4k++ followers to help spread these to and for each and everyone.
— deanna ? (@alwaysfaulkrsn) August 11, 2018
For Social, Political and Cultural Live Events
Capturing moments in every celebrations and movements have always been a habit of Filipinos. With the use of Hashtag, Filipino communities’ voices are amplified as they express their pride on Twitter through advocacies, competitions and national celebrations.
National Celebrations have been considered by Filipinos as days where they can also express their views and opinions, and Twitter has been the go-to platform for conversation and helping people to #SeeEverySide of certain topics through hashtags. They even make it more memorable by creating funny and creative antics like the #RP612fic for #IndependenceDay
— Rabs (@rabsky) June 12, 2018
— Araneta Center (@AranetaCenter) June 24, 2018
On the ground rallies for social movements have been brought to Twitter and the voices are much louder on the platform with the help of hashtags. Words are indeed powerful, and using hashtags amplify these messages to make everyone aware of the importance of the issues and let others from different places join the movement using the hashtag on Twitter.
The #MentalHealthPH community is one with the Filipino people as today, we made a historic leap in enacting the 1st Philippine Mental Health Act of 2018. Together, let’s continue to promote&protect MH for every Filipino Indeed, there’s no health without mental health! pic.twitter.com/0GujoIj5yh
— MentalHealthPH (@mentalhealth_ph) June 21, 2018
?CONVO ALERT!?#HelloMahal: Unsent Pride Letters
What effect did the Pride March & Festival have on you? What would you say to those who went & those who couldn’t?
Let’s talk about what we felt, what we left unsaid, & everything in between on AUG 16 (THURS) at 8PM! Lablab!? pic.twitter.com/ZWvYfsO4AB
— ?Metro Manila Pride (@mmprideorg) August 10, 2018
- For competition and awards night (#LabanPilipinas, #MissUniversePH, #BinibiningPilipinas, #PushAwards2017)
Filipinos are competitive not only in national or international competitions but also in becoming on top of the trends worldwide. Aside from updates on the competitions, hashtags are used for voting contests and expressing the #FilipinoPride all the way from #MissUniversePH, #BinibiningPilipinas and for this year’s Asian Games with #LabanPilipinas
— Chris Tiu (@chris_tiu) August 18, 2018
— Maria Venus Raj (@MariaaVenusRaj) March 19, 2018
Hashtag symbol that just started to be used for topic categorization on Twitter is more than just a trending symbol. It’s a vital symbol that unites people to create conversations and help spread awareness. With hashtag, Twitter has become the platform to find out and share #WhatsHappening; not only in the Philippines, but also around the world. Here’s to more years of using hashtags!
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