Mel’s Corner
Long hard climb
"Building a business from the ground up isn't for the faint of heart, but it's deeply rewarding for those who thrive on innovation and problem-solving. While I faced moments of loneliness and doubt, I've always felt guided by my faith. Prayers bring clarity, and I'm...
Caring for your employees comes first in a pandemic
Businesses should find measures in keeping their team members from harm’s way in a pandemic. That is, by keeping them safe in their homes.
Does Public Relations need a new formula to combat fake news?
The other day, I was browsing through my Facebook feed when I stumbled upon an interesting story. The article speaks of some concoction that can prevent and treat a wide range of medical conditions such as kidney stones and pneumonia. I was hooked, but aware that it...
Taking care of (others is) business: Dominguez celebrates 20th year with PCPI
Deviating from the norm, Dominguez decided to celebrate their 20th year by arranging a party for children afflicted by Cerebral Palsy in the rehabilitation center of the Philippine Cerebral Palsy Incorporated (PCPI) building in Makati. ...
Dominguez Marketing Communications Inc at 20: A fulfilling, triumphant journey
Twenty years. For married couples, it is already considered a momentous feat. But for a business, lasting twenty years is considered a profound accomplishment, particularly for a startup public relations firm in 1995 that grew from a mere...
Adapting the PR Evolution
Mel Dominguez shares her experiences as a 20 year PR practitioner, comparing the PR practice then and now.