Twitter and MYX Philippines (@MYXphilippines), the number one music channel in the country and one of the most followed accounts on Twitter in the Philippines, highlighted the best of Original Pinoy Music (OPM), local artists, video music and other outstanding achievements in the music and entertainment industry in last night’s #MYXMusicAwards2018. The event generated more than 1.1 million related Tweets as the conversation peaked during the red carpet special with 180,000 Tweets per minute (TPM) around 8PM PHT.
Click the above image to go to the interactive map by @Trendsmap
— MYX Philippines (@MYXphilippines) May 15, 2018
The official hashtag #MYXMusicAwards2018 took over Twitter feeds as it topped the Philippine as it trended at #1 throughout the night. Below are the top hashtags used during last night’s event:
Fans followed the stars closely on the platform, rooting for their favorite stars and artists to bag awards. Twitter was colored ultraviolet, aligned with this year’s theme with a constant stream of Tweets using #MYXMusicAwards2018 or #MMAs2018. MayWard has dominated the Top Tweets during the event.
Three of the most mentioned artists at the #MMAs2018 were: Darren Espanto (@Espanto2001) who blew everyone away with his performance of “Kaibigan Mo” with Popstar Royalty Sarah Geronimo (@JustSarahG_); the adorable and equally dashing love team MayWard (@maymayentrata07 and @Barber_Edward_); and the lustrous #TeamReal JaDine (@tellemjaye and @hellobangsie) who weren’t able to make it to the show last night.
Apart from Twitter’s custom emoji for #MYXMusicAwards2018, the Twitterverse used other emojis to express their “MYXed” emotions from the red carpet event to the pre-concert and up to the main event. Check out the top emojis:
- ? (black heart)
- ? (smiling face with heart-eyes)
- ? (white heart)
- ? (raising hands)
- ? (face with tears of joy)
It was indeed an energetic night as audiences and well-known personalities were spotted rocking out to the show-stopping performances during the #MYXSquadfest, the pre-concert before the awards show.
Kick off your Public Relations campaign! Meet with our team to learn more.