Manila, 10 August 2020 – Music does not only make people dance or sing, but it also drives conversation among each other. As the place where people talk about #WhatsHappening on anything under the sun, Filipinos go to Twitter to search and share their newest music finds.
Filipinos recently raved about the newly established PARADISE RISING (@paradiserising) on Twitter following the release of their first mixtape semilucent. Now, the music collective will once again make waves on Twitter as fans can celebrate and express their support by using the custom emoji that will appear along with the hashtags #PARADISERISING, #semilucent, and #semilucentEP.
— PARADISE RISING (@paradiserising) August 8, 2020
— ellie (@_denisellie) August 8, 2020
— sisol (@user9490420bruh) August 8, 2020
As the go-to place for #WhatsHappening in the music scene, fans will also have the chance to interact with their favorite PARADISE RISING artists such as Leila Alcasid (@leilaalcasid), Kiana V (@KianaVee), Fern. (@ferntan_), Massiah (@maisonmassiah), and Jason Dhakal (@jasondhakal) as they will go LIVE on Twitter through a special Twitter Q&A that will be happening on August 12, 10 AM, on the official PARADISE RISING Twitter account (@paradiserising). It’s definitely the opportune time for fans to ask more about the EP and other topics using the #semilucentEP.
what do you think is the importance of Paradise Rising not only for you but for local aspiring artists in the country now? #semilucent
— luke (@VlBlNN) August 7, 2020
celebrate the release of semilucent with us! we’re hosting a Twitter Q&A and the artists will be answering YOUR questions on August 12th at 10am PHT.
submit questions now by using hashtag #semilucentEP
— PARADISE RISING (@paradiserising) August 7, 2020
“Music and entertainment are one of the things that give us comfort during these uncertain times and this is also reflected on Twitter. There has been a 40% increase y.o.y on music-related conversations on Twitter in the Philippines. Being the place where fans can unite together and stay connected with their idols, Twitter became the digital stage for Philippines’ entertainment industry,” said Carl Cheng, Head of Entertainment Partnerships, Southeast Asia & Greater China at Twitter. “In addition, people are always on the lookout for what’s fresh, be it in music, film, or other industries. So, it’s great to know that both fans and artists are going to Twitter to interact and discover what’s new in the local music scene.”
PARADISE RISING is the new localized label of 88rising (@88rising) in partnership with Philippine telco giant Globe (@enjoyGLOBE) to help local talents elevate onto the global stage. 88rising, notably home to well-known artists such as Rich Brian (@richbrian), NIKI (@nikizefanya), and Joji (@sushitrash); is a music collective that empowers Asian talents to channel their music globally. It also functions as a record label, video production, management, and marketing company.
 Twitter internal data, Philippines, January-June 2020 vs. January-June 2019
Twitter (NYSE: TWTR) is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and Twitter Lite (mobile.twitter.com). For more information, please visit about.twitter.com, follow @Twitter, @TwitterPH, and the South East Asia blog; and download both the Twitter and Periscope apps at ftwitter.com/download and periscope.tv. To see all of the latest steps Twitter is taking in response to COVID-19, visit covid19.twitter.com. We’ll keep this page updated as our work continues.
For further information, please contact:
|Cipluk Carlita (@CiplukCarlita)
Communications Lead – Southeast Asia, Twitter
|Sheila Rada (@RadaSheila)
VP, Dominguez Marketing Communications, Inc.