CEBU CITY, Philippines – BPI Family Savings Bank (BFSB) continues to empower families in making their auto dreams happen with the BPI Family Auto Madness in the Queen City of the South.


BPI Family brings back to Cebu the country’s top automotive brands, with great deals and more affordable auto loans. Cebu City is one of the key growth areas of BPI Family Savings Bank, as manifested by the growing number of clients.


“The market in Cebu for cars is rapidly growing. We see this in the expansion of car dealerships and display centers outside Cebu City. The growing population of Cebu and even urban migration also contribute to the high demand for cars. Some change cars every five years or less to avoid high maintenance costs of older cars,” said Rey Eleccion, Area Business Director for BFSB Visayas.


Eleccion added that through extensive auto loan packages, clients are able to afford their dream cars, may it be for personal or business use.




“We have continuously become a trusted partner of many Cebuano families. We help them manage their finances and ultimately achieve their goals for a better life,” said Eleccion.


According to Dennis Fronda, Division Head for BPI Family Auto Loan, loan packages remain to be affordable despite the implementation of the Tax Reform for Acceleration and Inclusion (TRAIN) Law.


“While prices of some cars have gone up, the take-home pay of an employee has gone up as well,” explained Fronda. “With affordable auto loan packages, the client still has more than enough to cover the monthly amortization and other car expenses.”

Twenty-three car brands showcase their best models in the four-day BPI Family Auto Madness Event in Ayala Center Cebu.

The BPI Family Auto Madness event is open to all mallgoers and clients from March 15 to 18, 2018, at the Activity Center of Ayala Center Cebu. It brings together 23 of the best car brands in one roof. Some of the major participating car brands include BMW, Chevrolet, Chrysler, Ford, Foton, Honda, Hyundai, Isuzu, Jeep, JMC, Kia, Mazda, Mercedez Benz, Mitsubishi, Nissan, Peugeot, Ssangyong, Subaru, Suzuki, Tata, Toyota, and Volkswagen.


Clients who apply for a BPI Family Auto Loan during the event can enjoy lower interest rates, free insurance, and a free gas card of up to P3,000. Those who cannot go to the event may still avail of the auto loans via any the 40 BPI and BPI Family Savings Bank branches in Cebu.