JaDine fans have waited a while for the next project from James Reid (@tellemjaye) and Nadine Lustre (@hellobangsie), and since they’ve announced the release date for their movie, Never Not Love You (#NNLY), netizens set their calendars instantaneously, with fan accounts working around the clock to promote the countdown on Twitter. As the preferred social media platform to share #whatshappening in Philippines’ entertainment, Twitter brings to light the dedication and commitment of fans in the Philippines and around the world for the showbiz couple. Over 700,000 Tweets have been generated since the movie premiered on March 31st.
#NeverNotLoveYou is a romantic drama film that tells the story of Joanne Candelaria and Gio Smith and how they grow together as a couple. In real life, James and Nadine wanted the movie to be as close to reality as possible; setting it apart from their previous films Diary ng Panget (2014), Talk Back and You’re Dead (2014), Para Sa Hopeless Romantic (2015), Beauty and the Bestie (2015), and This Time (2016). See below on how the conversation about the movie unfolded on Twitter around the world during the premiere day.

Heatmap by @Trendsmap
The celebrities’ close friend, musician and songwriter Bret Jackson (@KINGwAwCMM) showed his support on Twitter.
See you! #NeverNotLoveYouNowShowing
— Bret Jackson II ? (@KINGwAwCMM) March 31, 2018
Fans were overwhelmed by the rawness and reality of the movie, which still came as a refreshing surprise to them. Tweets upon Tweets of appreciation and praise poured as quickly as the first screening showed in cinemas.
I am so invested in Gio and Joanne’s love story. They’re both such solid characters. They feel….real, yknow? Not too perfect, not too raw. They just feel like real people. #NeverNotLoveYouNowShowing
— Jasika (@mintedjasika) March 31, 2018
NNLY is an experience. It tells you about relationship that encourage growth and change in its truthful form. Very honest and sincere in its intention to confront choices. Their characters are very sincere. It is a journey worth tackling. GO WATCH IT. #NeverNotLoveYouNowShowing
— Rod Magaru (@rodmagaru) March 31, 2018
Movie Title: Never Not Love You
Artists: @tellemjaye & @hellobangsie“I must say that though I’m tired and sleepy ‘coz I came out from work, this movie was as awesome as it could be. If I were to grade it from 1-10, 10 being the highest. It’s 11!” ? #NeverNotLoveYouNowShowing
— Joseph Lumba (@iamjosephlumba) March 31, 2018
Someone also dedicated a thread to sing praises about the film.
Appreciation post for JaDine in their impressive portrayal of Gio and Joanne in #NeverNotLoveYou pic.twitter.com/nVY98ikIHY
— Steve Pinauin (@stevemmp_22) March 31, 2018
Audiences argued that Never Not Love You is the next best film since Antoinette Jadaone (@tonetjadaone)-directed film That Thing Called Tadhana (2014).
Get comfortable because I am about to go off on why #NEVERNOTLOVEYOU IS THE BEST ROMANTIC FILIPINO MOVIE SINCE THAT THING CALLED TADHANA. If you don’t agree, come at me. #jadine #NeverNotLoveYouNowShowing
— CJ Alforque (@worldunderceej) March 31, 2018
People are also giving major kudos to director Antoinette Jadaone for being able to create such compelling movies that move the hearts of those who watch it.
Just saw Never Not Love You and I think it’s my favorite @tonetjadaone film yet! ??
And it’s my first time to see a Jadine movie and I get it. I get why they are so popular. Their chemistry is off the charts and Nadine Lustre is absolutely captivating!
— Wanggo (@wanggo_g) March 31, 2018
My say on #NeverNotLoveYou:
1. Hands down to the brains of #NNLY, Ms. @tonetjadaone. She’s a one of a kind director. She’s not just a director, she is a genius artist. Her creations are true to life. Issues and situations in #NNLY is happening at the moment and genuinely real.
— Janlo Anthony (@Janlooooooo) April 1, 2018
Congrats @tellemjaye Nadine @tonetjadaone @danvillegas March 31 nationwide #NeverNotLoveYou #GradedA #RatedPG pic.twitter.com/jhE7GxhzHw
— Eric John Salut (@ericjohnsalut) March 30, 2018
Just saw Never Not Love You and it was Great! @tonetjadaone ‘s style of directing has moved me from start to finish and made me see the genuineness of the movie. Gio and Joanne (Characters of James & Nadine) were just too real ??#NeverNotLoveYou
— Benj Cruz (@iambenjcruz) March 31, 2018
The film is distributed by @VIVA_Films and is now showing across cinemas nationwide. Loved the movie? Don’t miss the buzz on #NeverNotLoveYou, join the conversation in real time. See what fans really feel about the movie in this Twitter Moment.
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