Selects VMAX 10K for Its Oracle ERP Migration—Achieves 100% Storage Uptime and Improves Performance 30% 

HOPKINTON, Mass. – July 4, 2012 – EMC Corporation (NYSE:EMC) today announced that Zebra Technologies Corporation, a recognized global leader in offering technologies that extend real-time visibility into business operations, selected EMC® VMAX® 10K enterprise storage to non-disruptively transform to its newly implemented Oracle enterprise resource planning (ERP) infrastructure. The powerful combination of Oracle ERP infrastructure and EMC VMAX 10K, provides Zebra Technologies with an immediate boost in performance, reliability and scalability to its mission-critical order processing applications. Now, with Oracle accessed by approximately 9,000 total Zebra employees and its partner companies, Zebra can ensure that orders can be booked and with zero impact to its business as transaction loads increase.

According to the latest end-user study from IDC¹, EMC is ranked by customers across the globe as the #1 storage choice for mission-critical applications.  In addition, EMC was once again ranked #1 in external disk storage systems revenue (according to IDC2 Worldwide Quarterly Disk Storage Systems Tracker, June 2012), and #1 in worldwide storage software revenue (according IDC Worldwide Quarterly Storage Software QView, June 2012).

Customer Benefits:

  • Increased Performance—VMAX 10K improves Oracle performance by 30%, accelerating Zebra’s order and shipment processing.
  • Improved Reliability—The company has achieved 100% storage uptime while transaction volumes increase.
  • Reduced Costs—By automatically placing “hot” and “cold” information on the best disk drives for the job—whether high performance Flash drives, or low cost SATA drives—EMC FAST VP (Fully Automated Storage Tiering for Virtual Pools) helps Zebra maximize performance and efficiency while lowering costs.

Customer Challenges and Solution:

The provider of enabling technologies undertook a major IT transformation, based on the implementation of a new Oracle ERP infrastructure. The transformation included hundreds of mission-critical business process changes and a massive data migration. Zebra wanted to ensure that day-to-day operations would not be disrupted. After evaluating various storage solutions, Zebra determined that EMC’s VMAX 10K would best meet the rigorous performance, scalability and reliability demands of its new Oracle ERP infrastructure during— and after—the migration.

Zebra is now leveraging FAST VP on its VMAX 10K to optimize Flash drive utilization. Not only has VMAX 10K ensured Zebra of a smooth transition to the Oracle infrastructure with 100% uptime, but the solution has driven cost savings as a result of improved Flash drive utilization and simplified administration.

With EMC Global Services handling the VMAX 10K implementation, Zebra relies on VMAX 10K for its global footprint of Oracle applications, including Agile Product Lifecycle Management, Siebel Customer Relationship Management, Oracle eBusiness Suite, Oracle Business Intelligence, Fusion Middleware, Hyperion Planning and Oracle Identity Manager.

Customer Quotes:

Don O’Shea, Chief Information Officer, Zebra Technologies

“We had a critical timeline to support our business expansion. We went live with Oracle and VMAX 10K without missing a beat, allowing us to maintain the high level of service our customers have come to expect.”

“EMC Global Services worked hand-in-hand with us to deploy an entirely new information infrastructure as we migrated our critical applications to Oracle. EMC—and its technologies—executed flawlessly throughout the process.”

“The VMAX 10K is optimized for mission-critical applications and delivers a superior solution that mitigated our risks as we migrated to Oracle. EMC also brought impressive Oracle technical expertise to the table, working with us at a very detailed level to optimize the environment. EMC’s strong expertise with Oracle environments was definitely an asset to our transformation.”

Jeffrey Hand, IT Director, Zebra Technologies

 “The VMAX 10K’s ability to process orders and ship products all on a single global instance of Oracle with 100% uptime and excellent performance is commendable. Being able to economically scale to support our growing workloads with confidence was integral to our project.”

“FAST VP provides a significant cost savings by automatically promoting the heaviest-use applications to high-speed drives and demoting less active applications to lower-cost drives. Even as we take on greater transaction loads, VMAX 10K has improved performance by 30 percent.”

“Typical ERP implementations can be very costly and disruptive. VMAX 10K proved to be an essential part of our successful Oracle implementation.”

Additional Resources:

·         Learn more about EMC VMAX 10K

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.  Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at


1 IDC, “IDC’s Storage Users Demand Survey 2011 – Fall Edition: Customers Still Want Choice, #234651”

2 IDC, “IDC’s Worldwide Quarterly Disk Storage Systems Tracker” and “IDC’s Worldwide Quarterly Software QView” June 2012

EMC and VMAX are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.