(From Left) Ariel P. Fermin, Executive Vice President and Consumer Business Head at PLDT and Smart; Chaye Cabal-Revilla, Smart Chief Financial Officer; Sionee Lagman, Warner Bros. Pictures Marketing Director; Kathy C. Carag, Smart Masterbrand Department Head; Francis Soliven, Warner Bros. Pictures General Manager; Ramon R. Isberto, PLDT and Smart Public Affairs Head

Smart delivers unparalleled Batman v Superman: Dawn of Justice experience with Smart’s Big Bytes offers

Bolstering its thrust in providing Filipinos with the widest breadth of video and digital content via its full-packed mobile data offers, unrivaled mobile leader Smart Communications, Inc. (Smart) has partnered with Warner Bros. Pictures to offer awesome digital and real-life experiences inspired by the epic adventure Batman v Super: Dawn of Justice, the most anticipated film of the year.


As part of the partnership, Smart takes the lead in taking the Batman v Superman: Dawn of Justice beyond the film into the digital realm at the fingertips of subscribers through exciting mobile content, such as videos and interactive online challenges on its dedicated portal at www.smart.com.ph/batmanvsuperman.


Moreover, Smart is giving subscribers a chance to live like Heroes in all-expense-paid trips in Japan and Hong Kong, as well as win premium items and special movie passes for every registration to Big Bytes 50, Smart’s biggest mobile Internet offer yet.


Super-sized video experience with Big Bytes 50


“We are thrilled to partner with Warner Bros. Pictures as the official mobile partner on Batman v Superman: Dawn of Justice in the Philippines, which further widens our lead and effectively boosts our already extensive digital arsenal that is now coupled with larger-than-life perks and super-sized treats, which  our subscribers can get a chance to experience every time they subscribe to our data offers,” said Ariel P. Fermin, Executive Vice President and Consumer Business Head at PLDT and Smart.


“This partnership is also the perfect vehicle to strengthen our thrust in providing every Filipino with the best mobile video experience through our full-packed data offers and expansive network coverage all over the country,” Fermin added.


Now boosted to give all subscribers the best mobile video experience on top of other digital content, the new Big Bytes 50 comes with 350MB for surfing and access to  top social media apps and games,  plus 600MB of videos and music from YouTube, Vimeo, Skype Qik, Daily Motion, Spinnr and iflix – all valid for three days for just P50. Smart subscribers can register to Big Bytes 50 by simply dialing *121# – the all-access portal for all Smart promos.


“With Big Bytes 50, Smart subscribers are able to bring the Batman v Superman: Dawn of Justice-inspired experience at their fingertips:  by watching exclusive videos on Smart’s dedicated Batman v Superman: Dawn of Justice portal, checking out trailers on YouTube, sharing reviews on Facebook, debating who will win on Twitter and even uploading inspired photos on Instagram. It doesn’t matter whether you’re for Batman or Superman, as long as you choose Smart,” he added.




For every top-up of Big Bytes promos (50, 99, 299, or 799), Smart Prepaid, Smart Postpaid and Smart Bro subscribers can start earning and accumulating e-raffle entries.  They will be notified via SMS to choose their side – either TEAMBATMAN or TEAMSUPERMAN – and send this to 238.


Whichever experience they choose, lucky subscribers can get a chance to win a trip for two to Japan or Hong Kong to experience an adventure inspired by the lifestyles of iconic heroes Batman and Superman.


The Batman experience gives the winner an exciting driving experience through the streets of Tokyo with a professional guide, and a luxurious seven-course meal at the Tokyo Skytree, Japan’s tallest tower that offers a stunning 360-degree view of the city. On the other hand, the Superman experience takes the winner to an adrenaline-pumping jetpack flight, as well as an exhilarating Superman-style Sky Jump from the Macau Tower.


Batman v Superman Hub at the Smart Jump Store


To enjoy a complete digital experience, subscribers can also head to the Smart Jump Center in Megamall and enjoy interactive games. As part of the partnership, Smart will also launch exclusive Batman v Superman: Dawn of Justice-themed premium items and limited edition Smart Prepaid Call and Text Cards.


Smart’s team-up with Warner Bros. Pictures follows a string of groundbreaking partnerships which the telco made with world-leading digital content and services providers such as Fox, iflix, Uber and Airbnb, which reinforce its Smart Life campaign of empowering Filipinos with meaningful mobile innovations so  they can enjoy entertainment, convenience and peace-of-mind on the go.


World’s biggest Heroes clash on March 25


Batman vs Superman: Dawn of Justice promises an action-packed feature as two of the world’s biggest Heroes clash on the big screen for the first time in history. Directed by Zack Snyder, the film stars Oscar winner Ben Affleck (Argo) as Batman/Bruce Wayne and Henry Cavill (Man of Steel) as Superman/Clark Kent in the characters’ first big-screen pairing.


Snyder directed from a screenplay written by Chris Terrio and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster.  Charles Roven and Deborah Snyder are the producers, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers.


Batman v Superman: Dawn of Justice will be released worldwide in 2D, 3D and select IMAX cinemas beginning March 25, 2016, from Warner Bros. Pictures, a Warner Bros. Entertainment Company.


For more information on Smart’s exclusive Batman v Superman: Dawn of Justice offer, visit www.smart.com.ph/batmanvsuperman and follow Smart’s official accounts on Facebook (www.facebook.com/SmartCommunications), Twitter (@LiveSmart) and Instagram.

Media Relations Contacts: 

Francis Christian Lubag
Senior Account Manager
Dominguez Marketing Communications Inc.
E-mail: francis.lubag@dominguez.com.ph
Direct Line: 897-7088 ext 105

Mel Dominguez
President and CEO
Dominguez Marketing Communications, Inc.
Email: mel.dominguez@dominguez.com.ph