Jabra has gone above and beyond with two new headsets recently launched; Jabra MotionTM– providing maximum mobility and the most superior user experience,whether on the road,in the office or at home. Featuring Bluetooth technology to enable even more user flexibility, Jabra Motion is completely interoperable with all mobile devices and UC platforms. All it takes is a simple touch and Jabra Motion literally follows your every move, using the latest motionsensor technology for superior audio experience and full flexibility. The second innovative product- aBluetooth® enabled speakerphone Jabra SPEAKTM 510 which earned recognition for its exceptional design and innovation at the recent prestigious Red Dot awards


Today, Jabra, the world’s leading manufacturer of wireless audio sjabra productsolutions, is launching the state-of-the-art headset, Jabra Motion, designed to suit the rapidly growing group of mobile workers; multi-tasking at the office, in the car or at home using smart phones, tablets or laptop with ”presence everywhere” apps and Unified Communication (UC) solutions.

“We aim to help the mobile worker gain the full benefitsfrom their mobile devices and UC solutions. It is our experience that one of the most important factors for users, embracing these communication platforms and devices, is the headset which bridges the gap between the users and the promise of efficiencyand flexibility with sound,” says Mogens Elsberg, CEO Jabra.

The intuitiveness of the Jabra Motion design features allows the user to concentrate on the job at hand; not having to give second thought to the surroundings when picking up a call. With a combination of motion sensors and intelligent microphones, Jabra Motion automatically adapts to the sound environment and adjusts to ensurethe optimal and clear sound throughout a conversation, whether ina noisy office  or on the road. The headset registers any movement instantly; when youpick up the headset – the call is answered simultaneously; when you start walking, the speaker volume is automatically adjusted; just as it will turn off and takes a power nap when laid down.

“It is truly the only headset you will ever need,” said Ralph Ede, Managing Director for South Asia, GN Netcom Singapore Pte. Ltd. “The Jabra Motion UC is one of the first headsets with Near Field Communiction (NFC) technology—just tap them together and the headset connects with your smartphone. You can also enjoy best-in-class wireless freedom as it features at least 10 times the range of similar headsets in the market today.”

Ede added that when used with an UC client, expect full integration, including automatic updating of your UC presence status when on a smartphone call.

Jabra devices enable users to derive the full audio experience with all the flexibility-and efficiency benefits they expect from mobile devices and UC solutions through enhanced voice collaboration.

For the Jabra Motion, the Jabra design team opted for the‘behind-the-ear’circular shape; mimicking the back of the ears’ semi-circle shape;asimplistic, yet aesthetic design element. The folding boom adds“ pocketability” – the ability to carry it in a pocket without breaking the boom arm –a key feature in the new design. The folding boom is at the same time used to take and end calls with a simple flip of the boom arm.

The Jabra Motion ‘behind the ear’ Jabra design is the 8th generation of alegendary headset wearing style that has become a Jabra trademark. Since 2000, when Jabra launched the world’s first Bluetooth®headset, the ‘behind-the-ear’design has been setting industry standards with more than 4 milliondevices sold.

Jabra Motion will keep you up to speed and in touch, any time and everywhere – it intuitively follows your every move and with the latest Near Field Communication (NFC) technology for fast pairing,you simply tab the headset withyour NFC enabled devices to connect.

Jabra has also a continuous collaboration with Microsoft and has been a Microsoft Gold Certified Partner since 2007 when Jabra launched its first optimized headset for Microsoft Office Communicator. Today, Jabra carries a broadportfolio of UC hands-free audio solutions – optimized and qualified for Microsoft Lync.

Jabra SpeakTM 510

The launch of Jabra Motion follows the recent announcement of another new Jabra innovation – the Bluetooth® enabled speakerphone; Jabra SpeakTM 510. Together, these two devices offer a powerful package of connectivity for both personal and group conversations, turning any space into a conference room.

“With the increased mobility of the global workforce, the Jabra Speak 510 was the natural next step from the award-winning Jabra SpeakTM 410 that won best in test in a 2011 Sound & Design survey,” shared Ede.

The Jabra Speak™ 510 takes audio conferencing to a new level, with a unique portable speakerphone enhanced with Bluetooth®. It features plug-and-play connectivity to PCs and any Bluetooth enabled device for enhanced mobility and freedom; a full compatibility with leading UC systems & VoIP clients for seamless integration; and an outstanding sound quality for crystal-clear and natural sounding calls that allow attendees to hear and speak clearly across any location.

JABRA takes home prestigious Red Dot award

?The Jabra SPEAKTM 510 earned recognition for its exceptional design and innovation at the prestigious Red Dot awards.

Launched only three months ago, the Jabra Speak 510 speakerphone targets the mobile worker, featuring Bluetooth® technology – enabling even more user flexibility and meets increased demands for mobility, at home, in the workplace or on the go.

Its ‘sister product’ – the corded Jabra Speak 410 speakerphone was the first of its kind in the Jabra Business Solutions product portfolio and has taken the world by storm. By the end of 2012 the Jabra Speak 510 and Jabra Speak 410 has secured an overwhelming 42% global market share for USB enabled speakerphones. The latest sales figures for February show that the Jabra Speak 510 already makes up 1/3 of our sales in the category

It is only just under a year ago that the Jabra Speak 410 won the Innovationspreis-IT 2012 at CeBIT in Germany and the IF Design award – also in 2012.

The competition for the Red Dot awards has been particular fears this year with 1865 manufacturers, designers and architects from 54 countries showcasing their best products and projects on the hunt for the sought-after red dot seal of quality.

About Jabra

Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) listed on NASDAQ OMX. Jabra employs approximately 850 people worldwide and in 2011 produced an annual revenue which amounted to DKK 2,106 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of hands-free communications solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra’s consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.



2012 GN Netcom A/S. All rights reserved. Jabra® is a registered trademark of GN Netcom A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice)