A Public Relations Firm’s thoughts and insights on the latest industry news and trends – from PR, marketing, and business to pop culture, entertainment, and social media.
International Women’s Month: Filipinas Taking the World by Storm
International Women’s Month is coming to a close, but Filipinas continue to snag the spotlight all throughout the year. Filipinas are not just recognized as one of the most beautiful women in the universe, but they are also cementing their names in the sports, media,...
Does Public Relations need a new formula to combat fake news?
The other day, I was browsing through my Facebook feed when I stumbled upon an interesting story. The article speaks of some concoction that can prevent and treat a wide range of medical conditions such as kidney stones and pneumonia. I was hooked, but aware that it...
#WhatHappened: Our Weekly Roundup – June 9-15, 2018
Last week, our roundup consisted of conversations about Sports, Politics, Culture, and Entertainment. This week, social media was abuzz with topics about the 2018 FIFA World Cup, new music by Troye Sivan, Philippine Independence Day, and the loss of a great...
Step up your next campaign with these 4 Fail-Safe PR Strategies
In creating noteworthy PR strategies, it’s important to have a clear vision of what you want to achieve for your brand. Any public relations agency would note that that one simple idea can be enough, if the big picture is painted well with rationale and clear-cut...
#WhatHappened: Our Weekly Roundup – June 1-8, 2018
See what happened this week in one read Last week, we did a roundup of the most talked about topics and trending conversations. Filipinos lit up Twitter with conversations on Dua Lipa in September, new Senate home, Alden Richards' Victor Magtanggol,...
7 PR Campaigns that rocked the global stage
The best PR campaigns are born from rigorous brainstorming sessions, sleepless nights, and internal debates before eventually becoming a million-dollar idea. In today’s arena, an effective public relations strategy should not only be a cut above the rest, but one that...
#WhatHappened: Our Weekly Roundup – May 26-June 1, 2018
See what happened this week in one read Last week, we did a roundup of the most talked about topics and trending conversations. Filipinos lit up Twitter with conversations on #CitizenJake, NBA, Bagani, and OPM for the past week. What did Pinoy netizens talked about...
#WhatHappened: Our Weekly Roundup – May 19 to 25, 2018
See what happened this week in one read Music Ang Bandang Shirley (@thebandshirley) drops 'Alam Mo Ba? (Ang Gulo)' video online after its premiere last May 19 at 123 Block, Mandaluyong. The music video stars Elisse Joson (@ElisseJoson) and is directed by JP Habac...
Oscars 2018: The Best and Brightest Moments of the Biggest Night in Film
The red carpet was once again laid out for the biggest and most influential actors in Hollywood in celebration of the 90th Academy Awards. Golden statues were awarded to the best films, directors, actors, and designers alike that captivated many people across the...