A Public Relations Firm’s thoughts and insights on the latest industry news and trends – from PR, marketing, and business to pop culture, entertainment, and social media.
7 PR Campaigns that rocked the global stage
The best PR campaigns are born from rigorous brainstorming sessions, sleepless nights, and internal debates before eventually becoming a million-dollar idea. In today’s arena, an effective public relations strategy should not only be a cut above the rest, but one that...
#WhatHappened: Our Weekly Roundup – May 26-June 1, 2018
See what happened this week in one read Last week, we did a roundup of the most talked about topics and trending conversations. Filipinos lit up Twitter with conversations on #CitizenJake, NBA, Bagani, and OPM for the past week. What did Pinoy netizens talked about...
#WhatHappened: Our Weekly Roundup – May 19 to 25, 2018
See what happened this week in one read Music Ang Bandang Shirley (@thebandshirley) drops 'Alam Mo Ba? (Ang Gulo)' video online after its premiere last May 19 at 123 Block, Mandaluyong. The music video stars Elisse Joson (@ElisseJoson) and is directed by JP Habac...
Oscars 2018: The Best and Brightest Moments of the Biggest Night in Film
The red carpet was once again laid out for the biggest and most influential actors in Hollywood in celebration of the 90th Academy Awards. Golden statues were awarded to the best films, directors, actors, and designers alike that captivated many people across the...
Love is in the Tweet: Witty and creative tweets of Valentine’s 2018
Another Valentine’s Day has passed and the internet was filled not only of cheesy pictures of chocolates, flowers, and stuffed animals (that are probably on sale at Blue Magic), but with kilig and hugot stories that speak to every Pinoy’s heart. In a country with...
Taking care of (others is) business: Dominguez celebrates 20th year with PCPI
Deviating from the norm, Dominguez decided to celebrate their 20th year by arranging a party for children afflicted by Cerebral Palsy in the rehabilitation center of the Philippine Cerebral Palsy Incorporated (PCPI) building in Makati. ...
Dominguez Marketing Communications Inc at 20: A fulfilling, triumphant journey
Twenty years. For married couples, it is already considered a momentous feat. But for a business, lasting twenty years is considered a profound accomplishment, particularly for a startup public relations firm in 1995 that grew from a mere...
Adapting the PR Evolution
Mel Dominguez shares her experiences as a 20 year PR practitioner, comparing the PR practice then and now.